The British Columbia Lottery Corporation (BCLC), in partnership with IWG, has expanded its renowned “Lifetime Lottery” into the online realm. Participants on the PlayNow.com platform now have the opportunity to secure a life-changing reward: a weekly payment of $1,000 for a span of 25 years. This groundbreaking release establishes British Columbia as the pioneer in presenting such a prize digitally.
“Lifetime Lottery” retains the essence of its physical scratch-and-win counterpart, maintaining recognizable motifs and aesthetics. BCLC expresses enthusiasm in extending this cherished game to a broader demographic, granting players in B.C. and Manitoba the prospect of substantial wins from the convenience of their residences. This initiative centers around enhancing lottery accessibility and engagement for all.
Weve collaborated with BCLC to offer their well-known instant-win games digitally, assisting them in engaging a fresh demographic of lottery enthusiasts.
This alliance expands upon our shared achievements since 2018, which has resulted in the introduction of more than 70 games. With Set for Life, we’re modernizing a cherished brand by crafting a contemporary, online encounter.
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