A premier sports betting media conglomerate, Better Collective, has substantially increased its footprint in Sweden through the purchase of four well-known sports media entities from Everysport Group. The transaction, valued at roughly $4 million, encompasses prominent platforms such as SvenskaFans.com and HockeySverige.se, which collectively engage a vast audience of 9 million Swedish sports aficionados monthly. This calculated maneuver aligns seamlessly with Better Collective’s objective of becoming the preeminent digital sports media force, broadening its scope within the Swedish market and solidifying its status as a dominant player in the sports media arena. This acquisition empowers Better Collective to not only reinforce its existing presence in the sports betting affiliate sector but also access a wider demographic interested in general sports material. The firm views this as a catalyst to becoming the ultimate collaborator for brands seeking to engage with fervent sports devotees.
The head of Everysport Group, Hannes Andersson, shared his joy in witnessing these digital platforms blossom into leading Swedish sports news sources. He views the acquisition as proof of Everysport’s prowess in digital innovation and operational excellence, a harmonious union for both entities and the broader organization. Andersson extended well wishes for the team’s continued achievements.
Separately, Better Collective recently designated René Schrder as Chief Editor, demonstrating their goal to broaden the European footprint of their sports content.
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