A prominent online gaming platform, Betsafe, has partnered with Saracens, a leading English rugby club, in a significant three-year agreement. This collaboration designates Betsafe as the official wagering associate of the Saracens.
Commencing with the 2017/18 season, the Betsafe emblem will be prominently visible on both the home and away shirts of the reigning European champion Saracens. Furthermore, the Betsafe brand will have a notable presence at the club’s home stadium, the 10,000-seat Allianz Park. This alliance represents the first foray into rugby sponsorship for the Betsson Group, Betsafe’s parent company.
The Betsafe brand will also be showcased at the highly anticipated London Double Header in September, a thrilling event that marks the start of the new rugby season.
This association with Saracens enhances Betsafe’s already impressive sports portfolio, which includes partnerships with Manchester City Football Club, boxing icon Tony Bellew, various mixed martial arts competitions, and the first-ever Star Sixes football tournament.
Nicola Fitton, Betsafe’s Managing Director, conveyed his enthusiasm for the partnership, remarking, “We are absolutely delighted to unveil this new collaboration with Saracens. They are renowned for their professionalism, their determination, and their consistent pursuit of excellence – values that deeply align with what we represent at Betsafe.”
He further added, “We firmly believe that passion overcomes all obstacles, and there is an abundance of passion among Saracens supporters and players. We are eager to become a part of the Saracens family and anticipate supporting the club in its future endeavors.”
Saracens Chief Executive, Heath Harvey, expressed immense satisfaction with Betsafe becoming the club’s sponsor. He believes Betsafe possesses an excellent history of collaborating with premier sports organizations within the United Kingdom, and he is highly enthusiastic about developing a genuinely enduring and productive alliance.
Harvey further emphasized that Betsafe is an enterprise brimming with aspiration and a genuine passion for innovation. These principles, he states, align perfectly with Saracens own, instilling in him confidence that this collaboration will achieve resounding triumph.
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