Betting Giant and Rayados: A Championship Collaboration
Codere has deepened its relationship with Monterrey, becoming the team’s primary backer. This significant agreement means Codere’s emblem will now be prominently displayed on the front of the squad’s uniforms, elevating their support to new heights.
Supporters got their initial look at the updated uniforms in a recent exhibition game against Chivas. The athletes donned the home kit in the first period and then changed into the alternate strip for the second half, providing everyone a view of Codere’s branding in its entirety.
However, it extends beyond just the jerseys. You’ll observe Codere’s visibility throughout the arena, particularly in their designated supporter area, known as the “Codere Suite.”
To commemorate this alliance, Codere has initiated an extensive promotional campaign spanning television, radio, and digital platforms. They’re making every effort to engage with Monterrey’s devoted following.
Furthermore, there’s even more on the horizon for supporters, with unique stadium encounters, game tickets, and premium programs in the pipeline for the upcoming months.
Alberto Telias, Codere Online’s Head of Marketing, expressed his excitement: “This collaboration with Monterrey is an ideal pairing. We’re certain that together, we can accomplish remarkable feats as we persist in expanding within the Mexican market.”
The top leader at Club de Futbol Monterrey, Pedro Esquivel, called the new agreement with Codelco the start of a fresh chapter. He stressed that this joint effort will be key in pushing forward advancements not only for the club itself, but also for its supporters, and the broader soccer and athletics world.”
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