## ALEA Group Revamps Partner Initiative for International Expansion
Demonstrating its ambitious expansion plan, ALEA Group has reimagined its affiliate marketing arm, Affiliate REPUBLIK, relaunching it as “ALEA Affiliates.” This transformation is more than just a new look; it embodies ALEA’s dedication to bolstering its collaborations and forging a more cohesive brand presence as it broadens its global gaming footprint.
Central to this rebranding is a revitalized partner program crafted to equip affiliates with the resources and motivations needed for success. ALEA is backing its commitment with a lucrative structure featuring live tracking and substantial rewards.
This updated program will reach beyond ALEA’s primary brand, SlotsMillion, to include their recently acquired UK-facing online casino, LadyLucks.co.uk, further solidifying their dedication to a multi-brand strategy.
ALEA co-founder, Alexander Tomic, emphasized the strategic importance of this rebrand, stating that it’s a crucial move in establishing ALEA as a dominant force in the international gaming landscape. He believes that “ALEA Affiliates” aligns seamlessly with their overarching brand vision and provides the optimal platform for partners to collaborate on both the SlotsMillion and LadyLucks brands.
Thomas Hernandez, Affiliate Manager at ALEA Affiliates, shared this enthusiasm, expressing excitement for the enhanced program. He assured current partners that they can anticipate the same exceptional service, resources, and earning capacity they’ve come to expect, with the added advantage of promoting a wider selection of brands.
ALEA underwent a significant transformation—we’re introducing groundbreaking initiatives, unveiling our dynamic and ambitious affiliate program, and finalizing the LadyLucks integration. We eagerly anticipate connecting with our valued affiliate associates at the forthcoming BAC and SiGMA summits to showcase ALEA’s latest developments.
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